#palmacreativa

Collective processes for the transformation of Palma

Brand and unified visual identity of Palma,
Creative City.

Mapping of the creative economy
and culture.

Bridge and digital framework between the new creative district and the new creation centre
Sa Presó de Palma.

Organic and collaborative digital platform for the creative fabric of Palma.

Channel for dissemination-visibility-interconnection for all creative and culture agents.

Creation of the integrating agency. Drafting the conceptualization project. Model and plan of functionalities of the centre.

Objectives

Actions

  • Conceive and develop the brand and visual identity of Palma as a city of Culture, Creation and Heritage.
  • Organize, update and unify current cultural communication channels.
  • Carry out a thorough and detailed study and mapping of the creative economy of Palma: sectors, spaces and services, public and private.
  • Design and build palmacreativa in order to offer a better infrastructure and interconnectivity. Business, technical and creative advice to the members of the platform.
  • Establish palmacreativa as the main source of content for the development of the creative economy of Palma for all audiences.
  • To facilitate the access of the citizens to the culture and to promote quality cultural tourism.
  • Make possible the cooperation between institutions, foundations and creative agents at the local, national and international levels.
  • Promote and demonstrate the benefits of the collaboration and connectivity of the creative sector as a source of innovation, value creation and collaborative practice between the creative fabric and the Administration.
  • Ensure the presence and co-management of the City Council of Palma in all events related to the creative fabric of Palma.

Directions:

BRAND. VISUAL IDENTITY

Trama n. f.

  1. A stitch, the way textile threads assemble against each other.
  2. Internal provision in which the parts of a subject relate or correspond.
  3. Internal disposition of a literary work, with special reference to the specific order of the narrated facts. The plot of a novel.
  4. Intrigue, secret machining.
  5. Set of pixels or scanned lines that completely cover the area of an image. Shaded area, grid, connection, link, fabric.

The hashtag # as a plot, interconnectivity, network.
Geometric network derived from basic elements such as the square, the triangle and its combinations. Decentralised.
The urban fabric, the network of streets, the plants of the emblematic buildings, the routes and the circuits that identify and unite the different zones of Palma.

Local stories of people and real locations (eyes / hands / portraits) and filmic and photographic archive of the City.

ID elements

Concept and philosophy
Naming
Graphic Identity
Logotype
Slogan
Colour pallete
Typography
Patterns, grids and their systems

3D motion graphics, animations
Documentary: process, corporate and promotional

It is essential to carry out all the production with local companies, cooperate with local creatives, and use ecological materials.

Applications

Posters, routes and signs of historic buildings.

Online communications and printing:
Brochure and leaflets
Poster: template for different supports
Graphic templates for social networking design
User interface design and brand adaptation for the digital platform www.latramapalma
Design of video content for social networks
Mail campaigns and press dossiers
Presentacions publiques de la marca i publicaciones
Public brand brochures and publications

Promotional items:
Stationery, postcards, invitations, business cards …
Event bracelets, paper cups, stickers …

Textile:
Bags, T-shirts, hats, banners, umbrellas, flags …

Online platform

Online platform and intranet for mapping, networking and consolidation

Sectors
Architecture, Design, Digital, Fashion, Cinema, Music, Sculpture, Technology, Videogames, Visual Arts, Performing Arts …

Spaces and activities
Workshops, Bar / cafe / restaurant, cinema, coworking spaces, venues for events, exhibition spaces, concert halls, theaters, festivals, galleries, recording studios, Heritage spaces, meeting spaces, online directory, spaces ofproduction, stores,producers …

Services and resources
Coworking, commerce, community and social services, communication, exhibition and curators, manufacturing, incubation and startups, international opportunities, investments, mentoring and advice, training and professional development, research, residences, sales …

Unified interface – information channel for all members of the platform, creative agents of Palma and the general public.

Joint portfolio of all creative agents and partners to facilitate the interaction between them. Point of resources for financing, advice, sales and investment.

Transfer of intrasectoral knowledge: creation, culture, heritage, tourism, commerce and education.

Intermediary – local, insular, national and international network.

Public platform

  • Portfolios / joint circuits of agents and creative spaces.
  • Map of the spaces for creation, production, exhibition, education and residences.
  • Cultural and creative industries statistics.
  • Heritage routes.
  • Sectors, services and spaces (public and private).
  • Tools and research in education.
  • Social Networks.
  • Events calendar.
  • Calendar of festivals.
  • News and articles.

Intranet

  • Directory of members and their profiles.
  • Internal news.
  • Resources, grants, funding and investors.
  • Collaborations and co-productions.
  • Matchmaking.
  • Production of knowledge.
  • Hub.
  • Discounts.
  • Partners.

Inspirations

Case studies city scale:
Baltic Тriangle
Creative City Berlin
Imagina Madrid
Make Liverpool

Manuals:
Kultursistema
KULTURSISTEMA proposes a categorization matrix (or set of matrices) for the interpretation and mapping of cultural and creative ecosystems. It aims to reflect its diversity as regards sectors and subsectors, links of the value chain, typology of agents that intervene in this field, as well as the characteristics of the impacts and fundamental outputs. Connexiones improbables.

Practical guide to map the Creative Industries
Creative economy and culture series of the British Council.

Creative Skills
NESTA UK

Case studies international scale:
European Creative Hubs, Creative TracksCiudades Creativas.
Culture Action Europe (CAE), Ecflabs.org.
Design for EuropeDesign and The Public Sector.
EUROCITIESCulture for Cities and Regions.
COIN Cultural and Creative Cities Monitor, Europa Creativa Cultura.
Trans Europe Halles (TEH), ENCC – European Network of Cultural Centres.

UNESCO The Creative Cities Network
The Network of Creative Cities is currently made up of 180 members from 72 countries, covering 7 creative areas: crafts and popular arts, design, film, gastronomy, literature, music and digital arts.

INTEGRATED AGENCY

Space for meetings, projects assessments, training, consulting and legal services.

Office for matchmaking. One-stop window for the comprehensive advice in creative economy: creators-projects-public-organizations.

Complete communication service for creator: naming, branding, web, video, design, events, press …

Continuous research of support programs, grants, scholarships, funding and financing at the local, national and international levels.

Design of scenarios to promote shared visions and toolkits to stimulate the implementation of new initiatives that bring greater social, cultural and environmental impact.

Creation and organization of initial working team for design, strategy and functionalities plan for the former Presó de Palma (Jail of Palma).

Team experiences

La Volta
La Volta is a framework for artists, artisans and creators in the district of Sant Narcís de Girona whose dual objective is economic and commercial dynamization of the territory through culture and art, and the professionalization of the emerging sector of the Creative industries of Girona, conceived and coordinated by the FANG agency, with the initial support of the Bòlit, Contemporary Art Center and the European Social Fund.

MyCityLab
MyCityLab beta is an online space designed and developed by Maxim Surin that shows artistic projects, educational resources, technological developments and participatory processes that are based on a direct relationship with a particular local context. Brussels.
ECAS, TodaysArtTHX.

Inspirations

Proposal for activity fases:

First phase

Actions

Research and synthesis
Case studies.
Observacions online and offline.
Compilation and organisation of content.
Configuration of the technical framework. Purchase of necessary tools.
Creation of questionnaires and surveys online.
Preliminary ideas for visual identity.
Establishment of the first promotional website (Public platform).
Mediation of the message. Presentation of the objectives.
Social network strategy. Accounts.

Results

Prototype
Completion of the first online working prototype (Public Platform).
Selection and presentation of Palma’s most representative projects in all areas and sectors.
Presentation of the first visual brand versions.
Platform editorial strategy for partners, collaborators and other possible sources (education, financing, tourism, etc.)
Organization of workshops / sessions with interest groups and decision on functionality priorities.
Proposal of a strategic plan for short-term development of the platform.

Second phase

Actions

Mapping
Compilation of contents, profiles and portfolios of agents, organizations, companies, spaces, services and activated through institutional funds, university, etc.
Reception of information and statistics through the website and CRM (management of the registration of contacts).
Email campaigns (Mailchimp).
Face-to-face and focus groups interviews .
Collaborations with institutions and organizations in the educational, social, cultural and creative sector of Palma.

Results

Launching the pilot of the platform.
Implementation of the Intranet and directory.
Design of maps and statistics.
Implementation of the visual brand for all medias.
Strategy for the long-term platform development period, and extension at the insular level.

Third phase

Accions

Agència integradora
Participació activa al col·lectiu Som Sa Presó i al Grup Motor del CAC Palma.
Explorar les connexions i experiències creatives existents al barri de Can Capiscol i al districte creatiu (La Soledat-Nou Llevant).
Matchmaking i creació de noves oportunitats.
Establiment de contactes per a la creació del grup de treball inicial.

Resultats

Conceptualització, remodelació i usos de l’antiga Presó de Palma.
Redacció del Pla Estratègic i de Funcionalitats del Centre de Creació Sa Presó.
Producció del documental “La Trama de Palma” sobre els processos col·lectius de transformació urbana de Palma com a ciutat creativa.
Creació i difusió online de vídeos creatius per fer accessible a la ciutadania el procés de creació de la Trama Palma i de remodelació de l’antiga Presó.

Project team

Core team
Active participation

FANG Agency
Gal·la Miserachs
Joana Abrines
Sofia Apunnikova
Joanot Cortès
Max Surin

It is the soul of the project.
They establish the project plan and ensure that it is kept up and running.
The team responds for the results of the project.
Owners of the design and production process.

Extended team
Committed

Tres Cultura
Quim Marin Design
Idensitat
Intermediae Matadero
La Harinera Zaragoza

Group of experts
They bring their experience.
They provide specific knowledge.
They can also act as reviewers for the work of the core team.

Board of Advisors
Informed

Grup Motor CAC Palma
Som Sa Presó
Es Baluard
Casa Planas
Ramon Llull 2030
Think Up Culture Palma

Advisory Board, including the City Government, different councils and departments, and the representatives of the different clusters, and groups of artists and creators.
They must be kept informed during the development of the project and be able to contribute with their knowledge and experience.
They are committed to the result and support the work of the team through the organization.
Decision making, advice and coverage for the core team.

All images on this page are provisional, used as an illustration for project description.