Argos Platform index

Background research for Argos Centre for Arts and Media. Maxim Surin 2009–2010.
Back to the project


Marketing analysis

  • Introduction. History – Present
  • Call to action. External Analysis
  • SWOT. Key topics for Public activities, distribution, archive and production.
  • Conclusion. Internet and interface. Next steps. PEST
  • Mission. Argos mission. Implied objectives. Articulation of the mission
  • Vision.
  • Strategy. Framework. Practical signs of success. Strategy versus tactics. Collaborator and co-production appraisal. Model.
  • Plan. Transition timeline. Set of planning outlines for technological/ editorial aspects of Argos Centre and online Platform. Communication plan
  • Process. Proposal for Universities. Reports

Digital media and communication

  • Index
  • Principal issues. With…> Closed in, open out> It’s not who you know, it’s who knows you> Two-way channel> Room for your audiences and supporters
  • Networking. Network experts not expert networks> Networking ( Practical guide)
  • Audience. Tasks> Make the chain
  • Strategy. Personalization> Contact strategies> Distribution strategy
  • Stakeholders. Top 6 indicators> Tasks.
  • e – marketing
  • Visibility

Current trends and approaches

  • Media Literacy
  • Digital shift> 3 largest uses of the internet.
  • i2010 Strategy
  • Europe’s Digital Competitiveness Report> Viviane Reding speech on EU’s priorities in the digital area for the coming years
  • Taking part in the arts

Educational aspect

Living Archive

  • Born – digital
  • Introduction
  • Archive 2020
  • Strategies
  • Approaches
  • Procedures
  • Eco system
  • Related

The platform

Presentation of Platform main concepts.

  • e – culture
  • Archiving online
  • Structure
  • Context?
  • Observing the field
  • Democracy
  • Communication

Editorial aspect

  • Decision making
  • Publishing outlines
  • Basic functionalities
  • Site prototype
  • Collections site prototype
  • Editorial workflow


  • Folding applications
  • Interface prototype
  • Printed media
  • Links resolver

Technical Issues

  • v 3.0
  • v 2.0
  • v 1.0
  • SQL databases
  • Formats
  • Reference formats
  • Players & displays
  • Cables
  • Audio


  • e-culture
  • Archiving/ Preservation
  • Art Schools and Labs. Belgium
  • Technology/ ICT Schools. Belgium
  • Innovation
  • Screens and Spaces. Belgium
Platform map


Gateway to all Argos online and offline activities website

  • Open Archive #2 event informational subsite
  • Argos Public activities subsite
  • Argos Distribution subsite
  • Argos Collections subsite
  • Argos Research subsite
  • Maxim Surin research project subsite
  • Sven Goyvaerts research project subsite
Developed projects

Projects developed during Platform research / November 2009 – August 2010 /

1. Collaboration with EYE Dutch Film Institute, Amsterdam
Projects Instant Cinema and The Scene Machine, sharing collections. Planned presentation at FARO on November 2010.

2. Brussels Art School Association / BRAINS /, Brussels
Proposal for new association to share Argos Collections within one platform using Kaltura video publishing services.
Collaboration is open for Schools, teachers, lecturers and researchers.

3. Minutes Lumiere Brussels
Open participative online pedagogical documentary network.
Providing research on new directions in visual anthropology and cross-cultural media making.

4. Artists – teachers panel

5. Argos Research site
Holds educational and learning resources for researchers, universities and general audiences. Give a way to art critics and researchers to publish their research works online.

6. DCA “Digital Libraries”
Enhancing access to media art content aggregated for Europeana. European Commission.

Used publications

Used publications and sources:
A Guide to Distributed Digital Preservation. Katherine Skinner and Matt Schultz. Educopia Institute 2010 download pdf
AMA Benchmarking. A report on the effectiveness of arts organizations’ e-marketing activity by Julie Aldridge. London, Arts Marketing Association. Funded by Arts Council England. Audience Policies in Europe. ENCATC Working group 2009 download pdf
Belgium. Information on Public Libraries, Local Museums and Archives. Calimera Country Report. download pdf
Brave New Museum. A Conversation about Museums in the Digital Age. Michiel van Iersel and Juha van ’t Zelfde. Cultuur 2.0 Virtueel Platform 2009. download pdf
Catalyzing a more sustainable arts and cultural sector. Stakeholder Engagement Pack. Mission, Models, Money (MMM)
Collecting Policy for Moving Images. British Film Institute 2008. download pdf
Communication tool-kit . Developed within the European Commission’s Global Promotion Project (GPP) to assist European higher education institutions in promoting the opportunities they offer to students outside Europe to come and study in Europe. 2008 download pdf
Copyright in the Digital Era – Access to Culture Online. 2009. Benjamin White Head of Intellectual Property British Library
Cross-domain collaboration: archives, libraries, museums, audiovisual institutions. Christophe DESSAUX Ministère de la Culture et de la Communication Association MICHAEL Culture 2009. download pdf
Culture on Demand. Ways to engage a broader audience. FreshMinds report 2007. download pdf
Cultuurplan voor Brussel – Plan Culturel pour Bruxelles 2010 download pdf
Curator as filter/ User as curator. Essay by Thomas Thiel for Vortex Reader. Institute of Network Cultures, 2009
Digi-babble: a quick guide. Bobbie Johnson. The Guardian 2009. download pdf
Digital Anthropology Report 2009. The Six Tribes of Homo Digitalis. David Zeitlyn. University of Kent. UK. download pdf
Distribution of artist-driven film and video. Howard Krosnick for the Canada Council for the Arts Media Arts Section
Dublin Core Metadata. Best Practices. CDP Metadata Working Group. download pdf
Europeana – solutions to which problem and for whom? Vigdis Moe Skarstein. National Library of Norway 2010. download pdf
External analysis for Argos Center for Art and Media. Maxim Surin, December 2009. download pdf
Getting People Together. Mike Ellis. Virtueel Platform 2009. download pdf
Hidden innovation in the creative industries. Ian Miles and Lawrence Green. Research report for NESTA 2008. download pdf
In and out of sync. The challenge of growing social innovations . Research report for NESTA 2007. download pdf
Making Content Social. Sebastian Chan. Virtueel Platform 2009. download pdf
Making the most of local innovations. Young foundation NESTA. Interim report 2008. download pdf
Implications of MARC Tag Usage on Library Metadata Practices. A publication of OCLC Research in support of the RLG Partnership. 2010 OCLC Online Computer Library Center, Inc. download pdf
Logging On. Culture, participation and the web. John Holden for Demos UK 2007
MetaArchive Cooperative Charter. Describing the purposes and aims of the MetaArchive Cooperative, an association dedicated to the preservation of cultural memory materials that are digital in nature and form. Educopia Institute 2009. download pdf
Mission 2.0: advice for arts & cultural organizations from the social web. About Mission-Models-Money 2009.
Mission Unaccomplished. The place of education and learning in our national and regional performing arts and cultural organisations. A provocation paper by Sara Robinson and Teo Greenstreet for Mission, Models, Money 2006. download pdf Museum 2.0 . Nina Simon and Shelley Bernstein. Virtueel Platform 2009. download pdf
Museums and the Mobile Web. Lotte Meijer. Virtueel Platform 2009. download pdf
National Alliance for Media Arts and Culture (NAMAC) Strategic plan 2006-2007. download pdf
Nationale bibliotheek van Nederland. Collectieplan 2010-2013. download pdf
New Media – New Marketing. Arts Marketing Association 2008. download pdf
Performance Measurement in the Arts Sector. Johanne Turbide, Claude Laurin. Survey of 300 arts organizations in the Canadian province of Quebec
People can’t live in museums. Michiel van Lersel 2007. download pdf
Preservation Management of Digital Materials: The Handbook. Digital Preservation Coalition 2008. download zip
Proving Value and Improving Practice: A discussion about Social Return on Investment (SROI) Museums, Libraries and Archives Council and nef consulting. 2009. download pdf
Results of the public survey. Argos Exposition “No Place – like Home. Perspectives on migration in Europe” 12.04.2008 – 21.06.2008 by Inge Everaert
Remixing Cities: Strategy for the City 2.0. Charles Leadbeater 2007. CEOs for Cities. download pdf
Software takes command. Lev Manovich 2008. download pdf
Study on the Current Trends and Approaches to Media Literacy in Europe. European Commission Report 2009. download pdf
The Art of Dying . John Knell Intelligence Agency 2005. download pdf
The Art of Living. A provocation paper by John Knell for Mission, Models, Money. Catalysing a more sustainable arts and cultural sector 2007. download pdf
The Art of With. Charles Leadbeater. An Original Essay for Cornerhouse, Manchester 2009. download pdf
The Big Picture. 2009. Shared Learning Document. Audiences Central
The Creative Economy Report. UNESCO 2008. download pdf
The Creativity Newspaper. A free accidental newspaper dedicated to the anonymous creative worker. 2009. download pdf
The Digital as Default. Pelle Snickars. national Library of Sweden 2009 for Improving Access to European Cultural Heritage. download pdf
The Pleasure of the Medium. Jouissance and the Excess of Writing. Eric Kluitenberg, Delusive Spaces – Essays on Culture, Media and Technology. Institute of Network Cultures, 2008. download pdf
The practice of everyday (MEDIA) life. Essay by Lev Manovich for Vortex Reader. Institute of Network Cultures, 2009
Transformers. How local areas innovate to address changing social needs. Research report for NESTA 2008. download pdf
Video Vortex Reader: Responses to YouTube. Institute of Network Cultures, Amsterdam 2008. download pdf
Mission – Model -Money worksheets:
Toolkit 1. download zip
Your organisation’s mission and implied marketing objectives
Building a marketing audit and review
Building a PEST assessment and reflecting on its marketing implications
Compiling a strategic competitor and collaborator group map and appraisal
Building an audit of potential market segments
Creating and summarising a SWOT analysis
Planning reviews and revisions to your strategic marketing plan
TOWS analysis and strategy set record Using graphic tools to map out your strategy sets
Assessing and planning for your organisation’s branding and positioning
Planning to take a strategic approach to marketing mix issues
Planning to sell the plan
Planning for the plan’s evaluation

Toolkit 2. download zip
Understanding business model
Facing the reality of undertaking activities
Adding or removing activities
Knowing our free ‘on balance sheet’ reserves
Are we really maximising your income and giving ourselves a chance to build reserves? Income Spectrum tool MMM’s ten questions to ask yourself for

Fund-raising toolkit download zip
Five Steps to Arts Sponsorship
Making a formal partnership agreement / including samples /
Return on Investment
Trusts and Foundations – an introduction
Why do businesses sponsor the arts?